Alexa Chung collaborates with MyTheresa.com for New York Fashion Week
Style star to act as guest editor
Acknowledging the power of Alexa Chung's social media network, MyTheresa.com has hired the style icon to work as its social media guest editor during New York Fashion Week.
In her new post, from Saturday onwards, Chung will be responsible for maintaining the site's Instagram account @mytheresaprgirl, as well as its Facebook and Twitter accounts. According to the retailer, Chung will cover "the highlights of her schedule during New York Fashion Week".
With over 700,000 followers on Instagram and approximately 1.2 million followers on Twitter, Chung will link her fashion week posts for the retailer to her personal accounts.
This is the second time the British style star has collobarated with MyTheresa.com, having previously participated in a film series in July called 'MyTheresa.com Women'.