Alexa Chung fronts a new campaign for Longchamp
British fashion model Alexa Chung and French luxury leather goods company Longchamp, have teamed up for the brand's Autumn/Winter '16 ad campaign. Set on the Parisian streets at rue Saint Honoré, the campaign was shot by famed fashion photographer Peter Lindbergh, marking the second time Chung and Lindbergh have collaborated together following Longchamp's Spring '16 campaign.
Under the creative direction of Artistic Director Sophie Delafontaine, the ad campaign sees Chung flaunting the brand's iconic Pénélope Fantaisie handbag which features a combination of velvet and smooth leathers, complemented by a woolen sweater in a navy blue. In a second image, Chung showcases the brand's latest Paris Premier bag in red, while dressed in a reversible rabbit fur coat, translating the brand's timeless and elegant aesthetic.
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Longchamp's Autumn/Winter '16 advertising campaign can now be seen worldwide.