Al Tayer targets millennials with new e-commerce platform Nisnass
The sister site to Ounass and Nass
Love to shop online? Us too, which is why we are thrilled at the news that Al Tayer is launching yet another e-commerce platform.
Having successfully launched Ounass and Nass in the past 18 months, the Dubai-based company is now launching Nisnass, a contemporary mobile-first e-commerce site that is set to radically change the way we shop.
The site will only be available to shop via mobile to begin with as part of the plan to attract millennial customers to the platform. It will also feature voice and visual image search functions to make finding a new piece of clothing, shoes or handbag that much easier. All you'll have to do is upload an image of the product you're searching for and the app will automatically search its catalogue for the exact item, or something similar.
As for the brands it will carry? Nike, Calvin Klein, Tommy Hilfiger and Storets are among the 200 lifestyle brands that will be available on site. In addition to its men's and women's collections, it will also carry homewares, beauty and kids collections.
Much like its sister sites, Nisnass will also offer two hour delivery within Dubai, next day for the UAE and three to six days for the GCC.
If, like us here at Buro HQ, you're keen to try it out you don't have long to wait as the app launches on January 29, 2018. Mark your calendars.
In the meantime, discover the new novelties revealed by Cartier at SIHH 2018.