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Watch now: Travis Scott fronts the Air Dior capsule collection

The Air Dior capsule collection has seriously sparked interest in the industry and today, it's available in The Dubai Mall...

The highly anticipated Dior X Jordan collaboration capsule collection has officially arrived in stores today and everyone (approximately five million people have tried to cop Dior’s Air Jordan 1 OG sneakers alone) was eager for the drop.

Its initial reveal was at Kim Jones’ latest collection show for Fall/Winter ’20 in Miami and with a push-back of its original release in April due to COVID-19 complications, the must-have separates have finally landed in select boutiques around the world, including in The Dubai Mall.

Since it’s such an exclusive drop for the brand, Dior launched a first-come-first-serve shopping experience for the limited-edition Air Jordan 1 OG Dior sneakers.

The sneakers are also accompanied by a full Air Dior capsule collection that compromises ready-to-wear and accessories. The collection consists of trousers, shorts, tracksuits, jackets and tops — each boasting a 1980s-inspired sportswear that very much celebrates basketball culture.

To celebrate the arrival of the exclusive capsule in stores, Dior have also revealed a new campaign that highlights a new dimension of the collaboration. Starring Travis Scott, a series of captivating images and videos features the rapper fronting the highly-anticipated pieces.

Watch the campaign video below…


Now, discover Dior’s Haute Couture ’21 collection.