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Watch now: Travis Scott fronts the Air Dior capsule collection

Watch now: Travis Scott fronts the Air Dior capsule collection

Text: Meeran Mekkaoui


Image: Courtesy of Dior

The Air Dior capsule collection has seriously sparked interest in the industry and today, it's available in The Dubai Mall...

The highly anticipated Dior X Jordan collaboration capsule collection has officially arrived in stores today and everyone (approximately five million people have tried to cop Dior's Air Jordan 1 OG sneakers alone) was eager for the drop.

Its initial reveal was at Kim Jones' latest collection show for Fall/Winter '20 in Miami and with a push-back of its original release in April due to COVID-19 complications, the must-have separates have finally landed in select boutiques around the world, including in The Dubai Mall.

Since it's such an exclusive drop for the brand, Dior launched a first-come-first-serve shopping experience for the limited-edition Air Jordan 1 OG Dior sneakers.

Watch now: Travis Scott fronts the Air Dior capsule collection (фото 1)

The sneakers are also accompanied by a full Air Dior capsule collection that compromises ready-to-wear and accessories. The collection consists of trousers, shorts, tracksuits, jackets and tops — each boasting a 1980s-inspired sportswear that very much celebrates basketball culture.

To celebrate the arrival of the exclusive capsule in stores, Dior have also revealed a new campaign that highlights a new dimension of the collaboration. Starring Travis Scott, a series of captivating images and videos features the rapper fronting the highly-anticipated pieces.

Watch the campaign video below...



Now, discover Dior's Haute Couture '21 collection.

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