London Men's Fashion Week: Topman, Hardy Amies and Dunhill
Topman referenced styles from the 70s to the 90s this week, with locations like Cuba and Mexico added into the mix. A fusion of fashion influences the sunflower prints and knitted chevron tanks against oversized fur-trimmed parkas that were reminiscent of the grunge era shouldn't have worked so well – yet they did. Sharper tailoring was also present – but because this is Topman, pared down with trainers, of course.
Hardy Amies' creative director Mehmet Ali made way for a summer at sea with a series of crisp and youthful, nautical pieces. The 70s also came into play as a reference point, with a navy sweater and yellow sailing coat making a particular sartorial impact. Unstructured double-breasted blazers were cut on the trim side, and seemed more casual than we are used to from the label, while print and colour was kept quirky, adding a retro vibe.
New creative director John Ray showed off his first summer season for the esteemed Dunhill label, making a point of playing with proportions. Elongated, eight-button blazers and crisp, one-button gingham suits gave off old gentleman glamour, only enhanced by traditional braces. There were also some more slimline European-style suiting, and shorts and shirt combinations in fun, botanical prints, giving this new season edit a true vacation feel.