Watch now: 'Time's a Charm' by John Lobb

Watch now: 'Time's a Charm' by John Lobb

A hand drawn short celebrating its classic styles

Video: Vimeo

British heritage brand John Lobb displayed an unusual marketing move this week in London, showing a cute cartoon short film at its Spring/Summer 15 presentation

At the label's cool London Collections: Men presentation this week in the British capital, John Lobb showed off an animated video to marking the occasion - a specially commissioned, hand-drawn short film celebrating its most iconic styles, titled Time's The Charm.

Working with English production company and animation studio, Not To Scale, the historical fine British bootmaker displayed the stylish and witty trip through London's famous landscape, set to a soundtrack by band Temples, who come from the same region as John Lobb's Northamptonshire factory.

Watch Time's The Charm below, now:

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