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Raf Simons unveils ultra-cool Spring/Summer 15 men's campaign

Raf Simons unveils ultra-cool Spring/Summer 15 men's campaign

Mood board daydreams...


Feeling nostalgic, Raf Simons presents his new campaign images for his eponymous label’s Spring/Summer 15 collection

Presenting an alluring look into the forthcoming range, the simple campaign was shot by photographer Willy Vanderperre – who also photographed the cover of 032c's retrospective issues on the Belgian designer.

The SS15 ads consist of black-and-white and coloured portrait shots of the same long-haired, male model wearing Raf Simons' latest pieces.

Button-up shirts take centre stage, paired alongside navy pea coats with sailor collars and black jackets with colourful images adorning the back. Simons described the collection as a "mood boards you'd pin your favourite images to."

Each styled look features archive photos from the last 50 years, which include family excursions to those of longtime friends Olivier Rizzo and Willy Vanderperre riding roller coasters.  

Raf Simons campaign

Raf Simons campaign

Raf Simons campaign