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Raf Simons to launch e-commerce site and pop-up with Sterling Ruby

Raf Simons to launch e-commerce site and pop-up with Sterling Ruby

Based in Antwerp

Editor: Buro 24/7


Image: Willy Vanderperre for Raf Simons / Sterling Ruby
Image: Getty Images

Inthenameof.be is to open for business this Tuesday and close on September 1, each week offering a group of items for a limited time

Raf Simons / Sterling Ruby's AW14–15 menswear collection was a collaborative effort between the Paris-based designer and the California artist – and it's getting its own e-commerce location, plus a club style pop-up shop in Antwerp, Belgium. The site will ship worldwide.

The physical store, located in an under-construction retail space specifically at 16 Lange Gasthuisstraat, is to open on September 4 for Saturday and Sunday only, serving up a new theme each week with DJ sets alongside the fashion on offer, until October 13.

The retail concept was dreamt up by Simons himself, his Commercial Director Charlotte Arts and the photographer Willy Vanderperre. 

Raf Simons

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