Mr Porter partners with Apple for a fashion first
Apple TV exclusive
Online retail giant Mr Porter has launched an exclusive shopping app for Apple TV. The first of its kind, the app will feature both a shoppable segment for all luxury needs, as well as content from the highly successful in-house digital title, The Journal. This added offering ensures that users have an all-access pass behind-the-scenes of the fashion houses and in-depth style features from Tokyo's Best Kept Secret to How to Iron a Shirt.
"As our customers have always had the ease and opportunity to shop directly from the digital pages and video-series of The Journal, we're now thrilled they'll be able to connect their shopping experience with the viewing-pleasure of video series and short films within Apple TV's network of innovative channels and first rate content," said Federico Marchetti, Yoox Net-a-Porter Group CEO.
The Mr Porter Apple TV app is automatically downloaded when users download the iPhone app at itunes.apple.com.