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Loewe taps Steven Meisel’s personal archives for its new campaign

Loewe taps Steven Meisel’s personal archives for its new campaign

Spring/Summer 15 selfies

Editor: Buro 24/7


For its new menswear campaign for the Spring/Summer 15 season, Loewe have drafted in Steven Meisel’s personal archives: Unveiling a unique, artsy new ad ahead of its Milan Fashion Week show this week...

In the lead up to creative director Jonathan Anderson’s Autumn/Winter 2015 menswear presentation for Loewe this week, the fashion house has debuted its new men's campaign. 

Using images from Steven Meisel's personal archives, the campaign is a breath of fresh air – featuring Meisel's 'autoportraits'. The famously shy photographer stars in one of the images himself, alongside a visual of model Marc André Turgeon and still life shots of the Spanish brand's latest leather accessories for the AW15 season. 

The new campaign serves as a nod to Anderson's ecletic design approach, and his love for slicing the old with the new – or as Loewe officially put it: “connecting past and present to create a template for the future.” 

Loewe added that Meisel was “instrumental in shaping contemporary fashion as we know it.”

Loewe campaign

Loewe taps Steven Meisel’s personal archives for its new campaign (фото 1)

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