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Hermès reveals its new 'Tie Break' app today

Hermès reveals its new 'Tie Break' app today

Knots landing

Editor: Buro 24/7


Video: Vimeo

Today sees the launch of a mobile app made for tie enthusiasts, Tie Break by Hermès, targeting the fashion conscious "man on the go"

Devised as a way for male shoppers to learn more about the humble Hermès tie, a new app from the heritage brand features seven “breaks” — including GIFs, games, funny phrases and comics all surrounding one topic.

Hermès reveals its new 'Tie Break' app today (фото 1)

Hermès reveals its new 'Tie Break' app today (фото 2)

Users can also perfect their tie-knotting skills, much in the same way that the house advises clients who buy its signature scarves, plus a sneak peek at the newest patterns released.

The experience is of course encouraged to be shared on Instagram, Pinterest, Twitter and Facebook. The brand even created a corresponding tie for the SS15 collection that has a barcode on the back, which, when scanned, takes the user straight to the app...

Hermès reveals its new 'Tie Break' app today (фото 3)

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