Gucci shines a spotlights on men's tailoring in short film
International filming combined with Italian flare
Directed by Rémi Paringaux and written by Sascha Ring, Patrick Christensen and Anja Plaschg, the Italian label's new short movie features Clement Chabernaud traveling through London, New York and Tokyo, and is shot getting his Gucci leather lace-ups hand polished to getting a close razor shave.
Gucci's men's tailoring campaign will be the exclusive partner of CNN's 'Elite Escapes' program, which will launch September 1, and highlight the most exclusive travel destinations and cultural experiences around the world.
The stylish Gucci film will be aired on CNN International in 30-second spots and 10-second vignettes. On cnn.com, the online campaign will include a homepage ownership and a dedicated 'Elite Escapes' section.
On the social media front, all of Gucci's platforms will dedicate two weeks to its pristine men's tailoring, with a video series on real-life men's tastemakers from around the world to also be making a debut in the near future.