Bugatti debuts its menswear line and a flagship store in London
Renowned for its super cars, Bugatti has launched a collection of clothing for men. Going by the name of 'Bugatti Lifestyle Collections' it seeks to elaborate on the same individuality possessed by its automobiles, whilst maintaining a certain classic air.
The leathers are therefore rare, the fabrics in line with contemporary couture car interiors, and the new Knightsbridge store to go hand-in-hand with the launch in London's seems adventurous without being over the top.
In terms of branding, the Bugatti grille appears in a range of bags; satin linings feature the label's iconic "dancing elephant" emblem, and things are kept discreet with the use of it's iconic blue shade (including a rather beautiful glen-check wool jacket).
Explore the collection below, now: