London Men's Fashion Week: Topman, Hardy Amies and Dunhill

London Men's Fashion Week: Topman, Hardy Amies and Dunhill

Spring/Summer 2015

Image: WWD

London town was buzzing with all things bright, shiny and new for menswear yesterday, with three big names presenting their latest lines for next year's summer season...

Topman referenced styles from the 70s to the 90s this week, with locations like Cuba and Mexico added into the mix. A fusion of fashion influences the sunflower prints and knitted chevron tanks against oversized fur-trimmed parkas that were reminiscent of the grunge era shouldn't have worked so well – yet they did. Sharper tailoring was also present – but because this is Topman, pared down with trainers, of course.

Hardy Amies' creative director Mehmet Ali made way for a summer at sea with a series of crisp and youthful, nautical pieces. The 70s also came into play as a reference point, with a navy sweater and yellow sailing coat making a particular sartorial impact. Unstructured double-breasted blazers were cut on the trim side, and seemed more casual than we are used to from the label, while print and colour was kept quirky, adding a retro vibe.


New creative director John Ray showed off his first summer season for the esteemed Dunhill label, making a point of playing with proportions. Elongated, eight-button blazers and crisp, one-button gingham suits gave off old gentleman glamour, only enhanced by traditional braces. There were also some more slimline European-style suiting, and shorts and shirt combinations in fun, botanical prints, giving this new season edit a true vacation feel.