The MSGM Spring/Summer 14 Lookbook

The MSGM Spring/Summer 14 Lookbook

So fresh

Image: MSGM

Cool Italian label MSMG has released its SS14 lookbook – full of cool utility looks and a sporty attitude

Following on from the news of the contemporary brand's involvement in FIFA's football plans this year, MSGM has released its Spring/Summer 14 menswar lookbook, and it's fresh.

Designer Massimo Giorgetti takes diverse inspirations, that range from Yves Saint Laurent and Coco Chanel to contemporary art and music. It all equals cool, colour-bright collection that is equal parts sophisticated, playful and carefree – with a hint of sporty attitude.