Marni puts menswear back on the runway at Pitti Uomo
Marni's plan, from Florence to Milan
"Pitti is extremely important for men's fashion. It's always cutting-edge, so we are very happy to be part of it this season," said Marni creative director Consuelo Castiglioni. "This marks a new starting point toward a further evolution of our men's line."
Marni's menswear line launched in 2006 and has regained new life this season as Castiglioi explains "the men's line is becoming more and more important for us, and we are giving more and more visibility and space to it in our stores," she also added that the new flagships the company will institute this year, in San Francisco and Milan among other locations, will have plenty of space dedicated to men's.
The look of the line is admittedly understated for the label, choosing instead to focus on perfecting sartorial staples and explore texture and fabric. "The starting point of the collection was the classic wardrobe of the men's fashion tradition, which we revisited through our own point of view. We focused on rich materials, impactful silhouettes and combinations of elements giving an unexpected twist."
The move to exhibit at the Florence show is intended to thrust the brand's menswear line back into the fashion fore. "The goal is to return to show in Milan," revealed Castiglioni.