Keanu Reeves is the new face of Saint Laurent

Keanu Reeves is the new face of Saint Laurent

Well this is unexpected

Text: Maddison Glendinning

Image: David Sims for Saint Laurent

Saint Laurent revealed its newest face overnight and we didn't see this one coming...

Overnight, Saint Laurent revealed the new face of the French brand's menswear line. And to say the choice was unexpected is a major understatement. 

The Matrix star Keanu Reeves is the brand's new poster boy for the Fall/Winter 2019 season. He follows in the footsteps of Kylie Jenner's maybe-husband Travis Scott who was the face of the S/S '19 range. 

The news was revealed on Instagram with Anthony Vaccarello, the label's Artistic Director, who shared two images of the famed actor modelling items from the newest collection. The black-and-white campaign was shot by David Sims. 

Vaccarello is gearing up to show the next Saint Laurent menswear collection in LA on June 6, although details concerning the show are scarce at present. However given this news, we suspect we'll be seeing Keanu make his FROW debut for the brand. 

Now, in other French fashion news, find out what's going on over at Sonia Rykiel