Joe Alwyn fronts Prada's Spring/Summer '18 menswear campaign

Joe Alwyn fronts Prada's Spring/Summer '18 menswear campaign


Text: Meeran Mekkaoui

Image: Prada

Joe Alwyn and Prada's new menswear line was all it took to create a series of captivating images for the Spring/Summer '18 campaign...

The menswear arm of Prada has just revealed its latest Spring/Summer '18 campaign for its multi-visual concept, 365. Fronting the images, British actor Joe Alwyn takes on the role of the Prada man, dressed in the brand's sleek cuts and fine tailoring. 

Having created some of the strongest images for the Italian fashion house in the past, internationally renowned photographer Willy Vanderperre was tapped once again to capture the new face of the brand.

The iconic Galleria Vittorio Emanuele II in Milan acted as the imposing backdrop for the campaign, aptly titled Ascension, whilst Alwyn was snapped dressed in the brand's latest pieces. From boiler suits to exaggerated collars and graphic shirts — as seen on the Spring/Summer '18 runway at Men's Milan Fashion Week — the campaign encapsulates the brand's graphic novel inspirations. 

Take a look at the Spring/Summer '18 campaign images here...



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