Hardy Amies redefines tailoring with the launch of 'Signature Bespoke'
The new Savile Row service...
Savile Row tailors, Hardy Amies, have introduced a new service – Signature Bespoke – to act as a gateway to their bespoke tailoring. The service is aimed at the tailor’s ready-to-wear customers who want to elevate their sartorial repertoire without making the full investment into bespoke.
Signature Bespoke suits won’t be manufactured at the tailor’s Savile Row workshop allowing them to undercut the bespoke service on both time and price. “We’re being quite open and saying it’s not made on Savile Row, it is made off site, but it has all the key signatures of a bespoke service,” said Mehmet Ali, design director, adding: “We really believe in quality and accessibility and combining those two things.”
Customers opting for the new service can enjoy the personalised design process associated with bespoke tailoring and will have direct contact with the head cutter, meaning that appointments will take place at the prestigious Savile Row store. “It’s an opportunity for our ready-to-wear customer to experience bespoke for the first time — it is an amazing experience, picking through your fabric, your lining, your buttons, talking about the fit that you want to create,” said Ali.
A Signature Bespoke suit will take from six to eight weeks and prices start at £2,200 compared with the fully bespoke service which starts and £4,000 and takes up to ten weeks.