First look: Farfetch teams up with 'Game of Thrones' actor Joel Fry

The Seven Kingdoms meets online luxury shopping platform

To celebrate the highly-anticipated fourth season of Game of Thrones, Farfetch has collaborated with one of the show's newest cast members, Joel Fry, to show off some of the site's latest menswear pieces

The British actor, who will make his Game of Thrones debut this month, has paired up with Farfetch to showcase some of his favourite new styles from the e-tailer's menswear offering.

The new member of HBO's hit programme also offers an insight on the incredible costumes and set that he has to work with, "The costumes on Game Of Thrones are incredible. Are they comfortable? They vary, I can imagine some people's aren't but it's worth it because they look so good." Adding that the role was a dream come true, "I've watched Game Of Thrones and been a fan of it for ages - that's never happened to me before, being cast in something I was already a fan of. That's a real treat."

Curating a special selection of clothes, Fry was shot wearing the likes of Acne Studios, Diesel, Giorgio Armani, Iceberg and Paul Smith - with the feature set to launch online today.