Italian brand Au Jour Le Jour to hold its first men's show

Italian brand Au Jour Le Jour to hold its first men's show

Unveiling its garcons line in Florence this summer

Image: Au Jour Le Jour

Au Jour Le Jour will hold its first men’s show in Florence during the upcoming edition of the international menswear trade show, Pitti Uomo, in June

As part of the Pitti Italics program, which supports young designers, the unique fashion label's founders and creative directors Diego Marquez and Mirko Fontana will present their graphic Au Jour Le Jour Garçon Spring 2015 collection on June 19 at the former Dogana Customs house in Florence.

"We are very happy to show our men's collection for the first time at Pitti, which is an international key destination for men's wear," Marquez told a source, adding that a few women's looks from the brand's resort collection are also set walk the catwalk. "We think that Pitti can be an extremely important window to boost the growth of the Garçon line, which we launched last year."  

Since its launch in 2010, Au Jour Le Jour Garçon has quickly gathered male attention in the fashion world, specifically in the Asian market. The brand's collections are carried at Harvey Nichols in Hong Kong, Galeries Lafayette in Beijing, Beaker in Korea and many more. 

"Our current goal for the men's line is to consolidate our presence in the Far East, where our women's line is particularly successful, and to expand our business in Europe," stated Marquez.