First look: Amongst Few Autumn/Winter 14 look book
Taking to the streets of the UAE
Inspired by the culture and ideologies of the Middle East, Amongst Few has fused high quality prints, from traditional Ghotra patterns to Arabic text, fresh embroidery and modern detailing on an 11-piece collection of T-shirts, sweaters, hoodies, and sweatpants.
As the young label's unique lookbook was shot in Dubai, the clothes convey an urban sensibility and artistic delivery, looking into the history of UAE culture, such as traditional colours used in the region to controversial words that relate to Dubai, such as 'Wealth' and 'Exempt'.
Among the comfortable clothes, there is also a nylon and genuine leather backpack, a duffel bag and three styles of 100% cotton snapbacks, which will all be available to purchase starting September 29 from Amongst Few's website.
Watch the new video campaign, shot in Dubai, below: