TSUM celebrates 110th anniversary

TSUM celebrates 110th anniversary

From Moscow with love

Text: Shannon Wylie

Image: TSUM

Moscow's oldest department store hosted its 110th birthday party this weekend and Buro 24/7 Middle East was in the Russian city to celebrate...

In 1907 Russia's first department store TSUM opened its doors. Today, the seven-storey multi-brand boutique is celebrating 110 years at the forefront of fashion. Located metres from the iconic Red Square and right next door to the Bolshoi Theatre, TSUM has become an iconic image within Europe's growing consumer culture — it's also the third largest department store after Harrods and Selfridges. In Moscow to celebrate the anniversary, Buro 24/7 Middle East stepped inside the store, which was converted into a party du jour, complete with an orchestra, an installation-like fashion show, culminating in a seated three-course dinner. Here are the highlights from TSUM's 110th birthday party...

A host of VIP faces were flown into Moscow to celebrate with TSUM. Think Leaf Greener, Diala Makki, Kristina Bazan, Gala Gonzalez and Rym Saidi. Also on the guest list were notable media names including Buro 24/7's Lidia Larsen, Buro 24/7 Middle East's Editor in Chief Shannon Wylie and System's Elizabeth von Guttman...

Finally, don't miss the inside look at the party of the year. Expect hallways lined with vintage carpets, Russian folk dancers, ice bars and silver tree forests. 

Now, visit to discover the coveted collections in store now. TSUM are renowned for their concepts and collaborations. For the 110th celebration alone, Emilio Pucci, Dolce & Gabbana, Bottega Veneta, Tom Ford, Marni and Valentino all designed an exclusive TSUM-inspired piece.

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