Karl Lagerfeld and Apple talk tech at the Condé Nast International Luxury Conference
The iconic designer, Marc Newson and Jonathan Ive chat to Suzy Menkes
Suzy Menkes, host of the inaugural Condé Nast Luxury Conference, opened proceedings with the men of the hour – Jony Ive and Marc Newson great friends of over 20 years and co-designers of the latest luxury gadget that has the world whipped into a frenzy, the Apple Watch. The day of events saw a lively conversation revolve around the topic of luxury and technology, which saw Karl Lagerfeld chime in on his thoughts during his own onstage dialogue with Menkes.
When asked how the newest wearable tech device compares with older, more traditional luxury items, traditional watches and bags for example, Ive responded: "We don't think about what we do in those terms. Our focus has been doing our very best to create a product that's useful. When we started on the iPhone it was because we all couldn't bear our phones. The watch was different. We all loved our watches, but saw that the wrist was a fabulous place for technology, so there were different motivations. I don't know how we can compare the old watches we know, with the functionality and the capability of the Apple Watch."
Asserting their artisanal backgrounds, and intricate knowledge and appreciation of the construction of things Newson added: "Both Jony and I love and appreciate the skill that it takes to put something together. We're not just designing in our heads and then on a computer. We both have the ability to understand certain materials; we come from a standpoint of being taught manually."
A sentiment that Karl Lagerfeld echoed (or amplified) somewhat later in the day during his session when he declared in his humorous pithy was: "It's dangerous to have stuff on the phone or my computer. I have nothing, everything is only in my head."
Although he did proudly display his exclusive customised Apple Watch saying; "How digital am I? I have the first one with Beyoncé," he said, but he admitted he had "no time to fix it for features." Perhaps Ive and Newson can lend him a hand with that.