Buro 24/7 Middle East Interview: Benedetta Bruziches
Italian bag designer
Italian bag designer - Benedetta Bruziches' creations are results of very special talent and at the same time they are output of inspiration born after non-stop travelling around the world. Young Benedetta has won several fashion design contests and nowadays she lives and works in Rome. Just few months ago the designer presented her creations in the 'Talents Store' - an exclusive collaboration between Fidenza Village, one of the Chic Outlet shopping Villages in Europe and Vogue Italia. The aforementioned project is personally supported by Vogue Italy's Editor in Chief - Franca Sozzani and creates a unique platform for promising young designers to showcase and retail their collections.
When and where did the Benedetta Bruzziches bag story begin?
It all started out of chance. Back then I was working in Milan for Romeo Gigli; during a fair in Bologna I stumbled on Vimal (to be more precise, he followed me in an elevator), an Indian man who offered me to join his company in India and make bags. It was a total leap in the dark, but it proved to be the best choice I could make at that time. I often find myself wondering how my life would have developed, hadn't I met him.
What is the design process?
Whenever I design a bag, I think of it not just as a container for everyday items, but as a talisman: between the walls of our workshop, my bags breathe the wisdom of the artisans who make them and the magic that happens there - be it in the form of an impromptu cello concert by my fellow citizen Piero Salvatori or the empathy of a group of women sitting in circle and working on embroidery.
What inspires you during working process?
I gather ingredients from the everyday, process them in my secret transmogrifier and finally put the result in my creative workflow. The inspiration may come in the form of an afternoon wander along with Lele, my beloved uke, a night out under a starry sky or a day spent at the countryside with my brothers, the horses and the ox.
We know you are a big fond of travelling, which city is most familiar to you?
Whereas it's true that I'm a fond traveller, (big) cities are not my favourite landing places. I found myself naturally at ease among the vast landscapes of Bolivia and Chile and their incredible beauties; but I first fell in love with India, with its huge paradoxes - or so do we Westerners understanad social issues such as arranged marriages and the caste system - and the eternal elegance of its women dressed in colourful sarees. India gave me the opportunity to experience "otherness": my idea of travel is one that lets you come in contact with cultures you don't know and cannot take for granted, or others that seem so similar to yours at a first glance, but then reveal unexpected differences. Take Cuba: as a latin country we Italians share many features with Cuban people, but a closer look makes you notice the gap.
What's been the highlight of your career?
About a year ago I received an email from a Lebanese woman who had bought my chalkboard book bag - a bag onto whose special leather people can (and are heartly invited to) write using a piece of chalk. In that message, she explained that she was using her bag as a means to send out positive messages to her fellow countrymen, given the very tricky and delicate phase Lebanon is facing right now.
Who is your greatest style icon?
Oh, come on, just one? I can't help naming a few! Hedy Lamarr, Carmen Miranda, Claudia Cardinale, Monica Vitti, Valy Myers, Lauren Bacall, Anna Magnani, Silvana Mangano, Rita Hayworth, Diamanda Galas, Maria Callas, Frida Kahlo, Tamara de Lempicka, Pina Bausch, Aretha Franklin, Edith Piaf, Janis Joplin, Patti Smith...
Are bags your favourite piece of in your wardrobe?
Believe it or not, although I make bags, I don't always carry them, because I like having my hands free.
Where do you see yourself in ten years?
I hope my brand will cease to be considered just as a "brand" - i.e., something strictly related to the fashion world - but as an artistic and alchemical path.