Meet Coco Brun, Baccarat's bold scarf designer
Scarves and swimwear
F rom magazine design to Baccarat go-to, Coco Brun etched her way from pages to prints to become one of the most sought after graphic designers in the fashion field. Now Buro 24/7 Middle East speaks exclusively to the illustrator, during her time in Dubai, to discuss her latest collaboration with Baccarat, scarves and how to wear them...
How did you pick which print you were going to use for the Baccarat collection?
That took a really long time to decide because there are so many prints. I chose one which contrasts with the theme of the collection — art décor — and respects the house. I also thought something more classic and chic would keep the identity of the scarf. On it, you can see all of the jewellery we use too.
So how do you go about designing the scarves?
First I draw everything by hand, and then I do a montage on Photoshop. It's also really easy for everyone to work this way because if the creative team doesn't like a colour, I can easily remove it.
Pantone is a huge colour movement. Do you follow the trends?
We're not following the trends, but sometimes there are new colours that are trendier than others. For the next one, we have done a green emerald, a dark purple, orange and fuchsia and red. Although sometimes people say my colours are really weird, but I quite like to use different mixes.
Were they made in France?
No, everything is made in Italy. Italy is one of the best countries to do this kind of printing.
How long does it take you to design them?
Per scarf, it's usually one month. For this collection though it took six months because the quality is really high and we wanted to work with the best printer in Italy.
How did this all start? Tell us how you started with Baccarat?
I had an interview with a French magazine about two years ago and they asked me which brand I really loved. I said I would love to work with Baccarat. So I couldn't believe it when they approached me to do a scarf for their special birthday project. They really loved that too so then I did a proper collection for them.
What is it about Baccarat that you love so much?
I respect the work! It's really an old process, which sometimes takes 5 to 10 people to finish one piece. I'm really impressed by all the colours too and the transparency of the crystal, even the vintage Baccarat collection; I really love it.
I think in Europe, we have the chance to work with different manufacturers who have elegance and a super high profile — and French people need to fight to keep this heritage.
And before that how did you find design?
One of my friends suggested that I do my artwork on products like scarves. Then coincidentally another friend, who worked for the Gucci group, put me in contact with a factory in Italy. It was really by chance.
Being a creative your house must be a hive of prints or do you prefer to keep things simple?
In my flat, its quite white but we do a lot of print.
And do you have a studio space?
I have another studio space, in Paris, because I'm an Art Director so I work on a lot of installations.
You're in Dubai, in the Middle East, what do you think about the artwork here, the prints and the Arabic influence?
I love the calligraphy. The writing is so beautiful and I'm obsessed with the patterns. I'm always checking the floor and carpets! I also look to the art in the malls because they have great windows and installations. This city has so much contrast. It's like I'm living in a post card!
Had you done silk scarves before Baccarat?
I have my own brand called Forget Me Not, but the style is really different. I also do swimwear with a friend. It's based in the US because the beachwear is really huge there, and Australia is a big target for us too.
Do you sell in the Middle East?
Yes, at S*uce.
What's your favourite way to wear a scarf?
It depends on the size. If it's square, you can make it like a triangle or put it around your neck. The long rectangle ones, you can make into a belt, or you can put it on your head also. I really love this style.
And small scarves?
I have so many clients in Japan who ask me for small scarves. For me, I put them around my neck or my head. You can also wear the small ones on bags. Maybe next time I'll design a really small long one to put around bags because we do have a lot of clients asking for that.
Do you always give scarves as gifts? Is that your thing?
Everybody around me asks me, "oh, can I have a scarf for my mum?" especially during Christmas time. I think scarves are a good gift because they fit everyone. You just need to know the colour.