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Buro 24/7 Middle East Interview: The Editorialist founders

Buro 24/7 Middle East Interview: The Editorialist founders

Accessorising all areas


Image: Editorialist

Buro 24/7 speaks to Kate Davidson Hudson and Stefania Allen, the business-led brains behind the Internet’s latest editorial-meets-ecommerce venture

The Editorialist publishing retail brand forms a 'hybrid online fashion magazine and e-commerce website' devoted exclusively to luxury accessories. It's a concept by former fashion and accessories editors Kate Davidson Hudson and Stefania Allen – each with backgrounds at Harper's Bazaar and ELLE magazines in the US – who have combined their two decades of experience in editorial and accessories to create the only destination, be it brick-and-mortar or online, focused exclusively on covering the full scope of the luxury accessories market. 

The online magazine and store – plus its complimentary printed counterpart that launched during fashion week earlier this year – carry pieces across all designer accessories categories including shoes, handbags, designer costume and fine jewellery, belts, sunglasses, and hats along with one-off designer exclusives, each are informed from a high-editorial design perspective. Buro 24/7 Middle East speaks to Kate and Stefania to find out more:

Buro 24/7 Middle East Interview: The Editorialist founders (фото 1)

Olivia Palermo for Editorialist issue one


Tell us more about how you met, and decided to launch Editorialist?

Kate and Stefania | We were both working at a large fashion magazine in NYC and realised that we were consuming our fashion media more and more frequently online. We would turn to our favourite fashion sites daily for the best and newest in the world of fashion. At the same time we realised that we were shopping almost exclusively online. Editorialist was born out of the idea of marrying the two ideas into a more efficient model so one could essentially shop the pages of their favourite luxury fashion magazine. It was our answer to immediate gratification for everything you see and love in the fashion press. We also wanted to create a destination where one could find all of the amazing pieces we saw go down the runway and in the designer showrooms, but none of the traditional retailers would pick up for their stores. Editorialist is also our answer for providing exclusive access to those direction and one-of-a-kind pieces that are chosen by the fashion editors who spend years cultivating their eye to find the best pieces in the market.


Were there any particular challenges you faced in launching the site?

Kate and Stefania | Our original technology developer backed out of the project of building our site platform approximately two months prior to our official launch. It was a good test of will and perseverance in working quickly to find a new team and motivate them to finish our tech build-out on what had become a very ambitious timetable.


How do your previous professional roles contribute towards what you do now?

Kate and Stefania | We both come from extensive editorial backgrounds, being editors and the Accessories Director at the US editions of Harper's Bazaar, Town & Country, and ELLE. So we have an intimate knowledge of the market, the designers.


What are you most proud of with regards to the site?

Kate and Stefania | Our editorial product, including our new print magazine, and our product exclusives. We're incredibly blessed to work with some of the most talented editors, photographers, stylists, and production teams in the industry. And, we are in the rare position to be able to bring many designers and products that are not otherwise available for sale online, to our customers. In this way, we create a highly rarefied reading and shopping experience for the woman who appreciates the best-of-the-best, both in regard to content and commerce.


How do you personally encourage the use of accessories?

Kate and Stefania | We cull a lot of our personal style inspiration from the runways and from the street style set during collections. It's always best to research current trends and new styling ideas from these types of resources and use them as reference when thinking through how to style your look for the new season. This is a lot of what our online magazine and print magazine work to do. These editorial vehicles are instructive in showcasing different trends, stylish trendsetters, and various style guides to help provide inspiration and guidance for our readers as they construct their own new look each season.

Buro 24/7 Middle East Interview: The Editorialist founders (фото 2)

Olivia Palermo for Editorialist issue one

Buro 24/7 Middle East Interview: The Editorialist founders (фото 3)

Olivia Palermo for Editorialist issue one

Do you have a label you are most fond of?

Kate | I have a penchant for many of the French design houses – which are too many to name. Each of the brands on Editorialist.com is a brand and/or collection that we truly love and stand behind.
 

What is your accessory must-have from the current items carried on the site?

Kate | The David Webb Nail ring – resurrected from Webb's own archive, this circa 1971 piece is the epitome of understated chic.


Are there any new labels you think are particularly underrated?

Both | In the accessories industry, there so many talented designers that often work on such a small scale, they don't get the recognition they may deserve. Because of the scope of the accessories industry, we feel this is a market in which incredible talent is often overlooked.
 

Who do you admire within the fashion industry?

Both | Anna Wintour. She legitimised 'fashion' in a more intellectual sense and worked to spotlight young talent in a way that will forever change how we perceive the power of both in our day-to-day lives, as well as on a global scale.
 

What is your personal golden rule when it comes to style and accessorising?

Stefania | Sometimes less is more. Always be comfortable in what you wear. If you are forcing a look for the sake of a trend, and you don't feel comfortable in it, it will show. And it won't be a good look.


What is your own most treasured accessory?

Kate | A Cartier ring my husband gave to me at the birth of my daughter. I wear it daily and it is an omnipresent reminder of my daughter.

Olivia Palermo for Editorialist issue one: Images by One and Only Photography.
Hair: Claude Maxime Paris. Make-up: Marilyn Machesi. Shot on location at Le Royal Monceau Raffles Paris hotel.

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