"Fashion is now pop" – Dior's Raf Simons
The creative director's interview with Elle magazine
Raf Simons opens up to Elle US about his views on the rapidly changing landscape of fashion, in the magazine's March 2015 issue. The Dior creative director is the subject of an in-depth feature in the latest issue, which also highlights Raf's designs from the Dior Spring/Summer 15 collection.
Simons, a minimalist by reputation, was appointed to his role at the French heritage label in 2012, whose design repertoire is anything but minimalist. Speaking about how times are changing in the fashion world, and fast, he shared his thoughts on the shift he sees in the fashion industry:
"Too much gets smashed in people's faces. Fashion is now pop, where it used to be a niche. It moves with such speed," he says, that "sometimes it leads to a lack of depth. The mystique is gone. Now being a fashion designer is like becoming a lawyer." He went on to note that: "Fashion is overtly about commerce. That's okay."