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Buro 24/7 visited Delpozo before its SS15 NYFW show

Buro 24/7 visited Delpozo before its SS15 NYFW show

Backstage with Josep Font


As New York Fashion Week drew to a close, a Buro 24/7 correspondent met with the creative director of the brand Josep Font before the show last week to try to find out why everything he touches turns to pure fashion gold

Spanish fashion house Delpozo, which first appeared on the schedule of New York Fashion Week just two years ago, has already captured the hearts of fashion journalists and industry leaders, and it's all thanks to a certain name who was appointed creative director of Delpozo back in 2012 – Josep Font.

After the just-concluded fashion week in New York, it has become obvious that this is the fourth consecutive season that the 46-year-old designer has showcased his magical way of designing that leaves audiences speechless.

Buro 24/7 visits Delpozo before the SS15 show

Reinvigortating the famed Madrid-based brand, Font was named the creative director months after the death of the founder Jesús del Pozo in August 2011  when the fashion company took on the name Delpozo.  "When I came to Delpozo, there existed a very clear system of values:  draping skills, modeling, choice of materials, and the complex process of creating prints and patterns manually. All this is still preserved, but we are always looking to the future" stated the designer before unveiling his SS15 collection.

Buro 24/7 visits Delpozo before the SS15 show

"Work on the collections at Delpozo usually begins with merging two ideas together, which ensures its richness and diversity. This season, the starting point was the work  of Josef Albers in the Interaction of Colour, it is the theory of how colours and shades affect people's perception and create a variety of visual effects," continued Font. 

 

Delpozo's racks radiate a rainbow of colour from alabster white, and bright green to dark blue and acid-stained orange organza.

Immediately feeling the energy of Font's inspiration, Delpozo's racks radiate a rainbow of colour from alabster white, and bright green to dark blue and acid-stained orange organza. While another rack next to it holds a completely different rhythm consisting of pastel dresses, pleats and embroidered leather leaves in baby blue, mint and gold.

Buro 24/7 visits Delpozo before the SS15 show

"Another source of inspiration was the land art of Nils-Udo. His works on landscapes dictate the designs, and in this collection there are many elements in the form of shells and petals. I used shells and other sea elements to give depth and lively volume. Natural elements are also very nicely combined with high-tech materials like PVC and vinyl, which are also used on the shoes, which seem to consist of real flower petals, but are actually made ​​of plastic."

 

Font then goes on to preaching his concept of complicity ("complexity")  the luxury in which you need to look closely to recognise it. And this usually is only understood by the women he makes his clothes for, "The heroine Delpozo is a woman with character, someone with a certain style and rhythm of life. She understands quality and is able to recognise well-made things, and the work involved."

"New York is a window to the world. It gives brands from all over the world a chance to be heard, and here today, all eyes are turned on us. In my opinion, we are the perfect couple." 

A true testament to the bold label was its brave decision to show in New York, where most SS15 collections are usually based on a sporty and urban-wardrobe aesthetic, not sewn with silk thread on heavyweight matte satin and looking like a piece of art. But this didn't bother Josep Font as he quietly whispered (due to losing his voice the day before the show), "New York is a window to the world. It gives brands from all over the world a chance to be heard, and here today, all eyes are turned on us. In my opinion, we are the perfect couple." 

 

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