Buro 24/7 Interview: Noon By Noor

Buro 24/7 Interview: Noon By Noor

Family values

Image: Noon By Noor

Bahraini cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, the designer duo behind Noon By Noor, adorn lavish fabrics with unexpected details. Beautiful hand stitching and homemade accents add dimension and individuality to each piece – across feminine dresses, tailored blazers and statement separates that can be worn in casually by day, and amped up quite simply by night.

With brand headquarters located in the popular Seef district of Bahrain, the five-floor establishment houses all of Noon By Noor's corporate operations, from design to tailoring and administration, whilst an exclusive showroom acts as a venue for viewings and events.

Noon By Noor

Solange Knowles wearing Noon By Noor Resort 14

After a successful launch in 2011, Noon By Noor most recently presented its SS14 creations in New York in September this year, with the collection being regularly worn by the likes of Katy Perry, Solange Knowles and Olivia Palermo.

Five minutes with Noon By Noor

Buro 24/7 | Describe the highlight for your label since its launch in 2011?

Shaikha Noor: That would have to be our debut show at NYFW in September last year. It was incredibly exciting yet nerve racking - we didn't really know what to expect. We felt a real sense of achievement once the show was finished, it was something we had worked towards for many years. It is an experience we will never forget!

Buro 24/7 | Why have you chosen to base your RTW show in New York?

Shaikha Haya: We studied in the US so showing in New York was always a dream of ours. New York City is the center of the fashion industry so there was no question for us when choosing where to show. It is also our goal to break the US market; it will open many doors for the brand in terms of growth and awareness.

Buro 24/7 | What do you think of the fashion industry in the Middle East?

Shaikha Noor: There is a lot of amazing talent here, from established brands to up and coming designers. The rest of the world is really starting to take notice of the fashion industry in this region due to the talent and new initiatives being developed.

Buro 24/7 | Who wears Noon By Noor?

Shaikha Haya: The Noon By Noor woman embodies the essence of nonchalant chic. She is sophisticated, effortless and intelligent. She is not afraid to experiment with her look and loves to incorporate colour, textures and prints.

Buro 24/7 | Tell us about the inspiration behind Resort 14...

Shaikha Noor: For Resort 2014 we were inspired by 1950s America, focusing on the sugary tones and faded glamour. We referenced palm trees and flamingoes for the prints and embellishments, which are reminiscent of that era and actually also found in Bahrain.

Shaikha Haya: We aimed to create a collection that is fresh, feminine and relaxed with elements of masculine tailoring. The prints are bold and fun and the embellishments add a whimsical touch.

Noon By Noor Resort 14 can be found at Saks Fifth Avenue Bahrain, Symphony in Dubai, Saks Fifth Avenue Dubai and Harvey Nichols Kuwait and online.

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