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Buro 24/7 Interview: Laura Bailey for Loquet London

Buro 24/7 Interview: Laura Bailey for Loquet London

Model, writer, creative director

Editor: Buro 24/7


A woman of many talents, Laura Bailey knows how to stamp creativity all over her lifestyle – and now, the style icon has launched her own innovative jewellery concept alongside friend Sheherazade Goldsmith

Loquet London is a British luxury jewellery concept created by Sheherazade Goldsmith and style icon Laura Bailey that launched just one year ago. It's signature gold-framed crystal ‘Loquet’ is designed to open and be personalised with collectable charms and birthstones, amking each one individual and elegant.

From a lucky horseshoe, a gold initial, a 'September' sapphire or a diamond studded shooting star, each piece can truly be called bespoke – something that the brand likes to call "a love letter coded in charms."

  1. Buro 24/7 Interview: Laura Bailey for Loquet London (фото 1)
  2. Sheherazade Goldsmith and Laura Bailey

Loquet necklaces have been seen on Alexa Chung, Johnny Depp, Rosie Huntington-Whiteley, Naomi Watts, Jourdan Dunn, Sophie Dahl, Sandra Bullock, Lily Allen, Lauren Santo Domingo and Poppy Delevingne. “Every ‘Loquet’ tells a story. Each charm represents an emotion, a special memory. What's in your world? What's in your heart?” says Goldsmith.

“Fill your virtual ‘Loquet’ with a treasure trove of luck and love, a glint of diamond, a sapphire glow. For a one-of-a kind necklace to cherish, for yourself or a loved one”, says her business partner Bailey, who personally wears hers doubled up, day and night. Buro 24/7 speaks to the style icon and one half of the brains behind the brand to find out more...


  1. How did you both meet? 
  2. Sheherazade and I circled each other for a while thanks to mutual friends and crisscrossing travels before becoming close  friends but I can't even remember when we actually first met. Now our kids are friends too, and our worlds are even more entwined with Loquet.

  3. How did your business collaboration come about? 
  4. The idea was Sheherazade's, the bespoke locket concept something we talked about endlessly over suppers, and what started as brainstorming became a collaboration when we realised our strengths complemented each other's and that we had already developed a professional creative shorthand.

  5. Which separate strengths do you individually bring to the table? 
  6. We both work on the creatives; design, website and imagery, but Sheherazade is very focused on – and brilliant at – the business side, whilst I bring my broad experience in the fashion industry and multi-tasking of modelling/styling/writing to the table.

  7. Why the locket?
  8. We've both always loved lockets, and the idea of carrying luck and love close to your heart, and dreamt of creating a modern but timeless bespoke classic. 

  9. What’s been the most beautiful bespoke piece you have made to date? 
  10. My favourite so far is the dinosaur charm for Alexa Chung.

  11. Your website is very unique, how important is digital to you?  
  12. Very. The creation of an innovative and original – and user-friendly – website was absolutely key to our brand, and is still our best shop window, so to speak.
  13. Buro 24/7 Interview: Laura Bailey for Loquet London (фото 2)
  14. Buro 24/7 Interview: Laura Bailey for Loquet London (фото 3)
  15. What’s the best advice you have ever received and why? 
  16. I rely constantly on the support and advice of friends and colleagues but, for inspiration and optimism, I'll steal a quote from Walt Whitman for now; “Keep your face always toward the sunshine – and shadows will fall behind you.” 

  17. Who would you most love to see wearing your designs? 
  18. We are so lucky that so many incredible women, and a few men that we admire, have fallen in love with Loquet, two young actresses that I admire – Alicia Vikander and Felicity Jones would be on our dream list. 
  19. Buro 24/7 Interview: Laura Bailey for Loquet London (фото 4)

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