Buro 24/7 Interview: Alexia Ulibarri
An introduction to the Latin heritage designer
Alexia Ulibarri is a young designer based in Mexico City, amoungst the vibrance of which she established her namesake line in 2009.
By fusing her own personal experiences and stories during her time studying in London; Ulibarri has developed a cool signature aesthetic with edge. She works by an ethos to create through concept and functionality – resulting in an innate understanding of femininity.
After graduating fashion design and pattern cutting at the London College of Fashion and returning to Mexico, Ulibarri launched her eponymous label, showing her collections at Mercedes Benz Fashion Week Mexico every season since.
Alexia Ulibarri SS14
The essence of the brand lies – in her own words – "in the delicate strength of women" and her style explores textures, cuts and print, attracting the likes of Alessandra Ambrossio, Heide Lindgreen and Eugenia Silva, amongst others. Buro 24/7 Middle East speaks to the talented designer and mother-of-one to find out more.
Alexia Ulibarri SS14
Describe the Alexia Ulibarri brand in 5 words
Nostalgic, dramatic, romantic, contemporary, contrast.
Who do you admire within the fashion industry?
I admire independent designers such as Tata Naka – that have a unique way of developing their own brands in a saturated industry. Their quality and uniqueness have established their business throughout the years giving them a special place for many that love fashion.
Is there a famous name embodies your brand?
Alessandra Ambrossio has worn my brand several times over the past years. I think she is a strong female and has a Latin heritage that really speaks of the delicate strength of a woman.
Alexia Ulibarri SS14
What inspires you?
I get inspired by women, their stories, different personalities and our evolution. Past and present have always been a starting point for every collection. The contrast I find in the way we dress now and the way we used to dress a century ago always give me really interesting results when thinking of materials, pattern cutting and technology.
How does your heritage influence your designs?
I think all the drama comes from my Mexican heritage; there is a lot of folklore in Mexico not only in colour and traditions but also in our roots and family stories. The dramatic personalities of all the women I chose to bring to live in every collection are part of my life story, a constant contrast between cultures. I spent half of my childhood in England and my student years so pretty much of my life itself has been a contrast.
Tell us about your latest collection
Every collection talks about a story of a woman – for example the last collection was named after 'Amelia' a fictional character, a flower ghost trapped in a locket.
Amelia's Locket is the name and the main inspiration for this one, Amelia's memories trapped in a locket that tell a story of nostalgia and romance in a world full of flowers, grandma's tapestries and hot summer afternoons. The colour palette consists s mainly on washed tones of green lilac and grey to symbolise the ageing process objects go through after being exposed to sunlight for years.
What do you hope to achieve in 2014?
There are no globally recognised Mexican fashion brands yet; my long-term objective is that Alexia Ulibarri becomes one of them. For 2014 we are working on getting into the fashion spotlight across the world, including the Middle East. We are developing new product lines, investing in the newest technologies, materials and making sure to reinforce in every collection our brand's DNA: Delicate strength. A recent highlight has been exporting my line to Israel and China.
And what have been your personal highlights?
I think the unexpected moments in life make the greatest stories and those are full of little details to share. I have Mar my 2-year-old girl she is my greatest love and life partner.
What would you be doing if you weren't a fashion designer?
I love to write; if I weren't a designer I would for sure endure a career in literature.