Anna Wintour shares secrets of her success in new book

Anna Wintour shares secrets of her success in new book

"Everyone should be fired once"

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Anna Wintour shares her secrets to success with Alastair Campbell in his new book 'Winners and How They Succeed.' Find out about some of the habits and attitudes that have helped Wintour stay at the top for 27 years...

Anna Wintour has been interviewed for a new book by British political spin-doctor, Alastair Campbell. The book is titled Winners and How They Succeed, and sets out to act like a 'how to' guide to get ahead (by Campbell's standards) in life, and he draws not only on his own extensive experience but also profiles and interviews leading figures in various industries and finds out about the secrets to their success. Richard Branson, José Mourinho and Bono are also featured. 

In her simple rules to success Wintour credits good habits such as rising early; "I get up every day at 5am – I have always been an early riser – and I always look forward to coming into the office." Being super organised and delegating tasks to empower those around her with responsibility is also mentioned. 

She also credits, breaking things down and trying to make the right decision at each crossroad, for the magazine, for the company and even for her family on a personal level. 

One of the things Wintour is famed for is her conviction and this is another key contributor to her success, she says: ''Even if you aren't sure of yourself, pretend that you are, because it makes it clearer for everyone else. Most people prevaricate. I decide fast. I think it's helpful to people who work for you. The world we are in is about instinct and being fast and responding." 

The 65-year-old also notes: "Everyone should be sacked at least once in their career because perfection doesn't exist." Adding: "It's important to have setbacks, because that is the reality of life." Wintour was fired from her role as a junior editor at Harper's Bazaar magazine after just nine months in 1975.