"As Italian people, we have a strong tradition in fashion." – Alberta Ferretti
Buro 24/7 attends a fashion discussion with the Italian designer in Dubai
Taking her place under the Armani Hotel Ballroom spotlight, Alberta Ferretti, in tow with a translator, sat to discuss 'The Strength of Tradition' with the editor-at-large of Wallpaper magazine J.J. Martin.
The Milan-based designer, who designed her first collection in 1973, gave the audience some deep insight on her inspirations, her family, and how she became one of the most prominent fashion designers in the world. Known for her glamourous and elegant approach to fashion, Ferretti's ethos for design is to give value to women in all aspects of their life through their clothes.
"Together with my brother Massimo Ferretti we built on the business side because of our fashion & family bond, it was much easier for us than others as we could communicate easily." said the Italian designer about her business partner and sibling. Expressing her love of Italy just as much as Peter Dundas in his VFDE discussion yesterday, Ferretti said, "As Italian people, we have a strong tradition in fashion. Working in Italy in the fashion industry is very difficult but exciting"
When asked what the key to her success was, the designer replied, "The main point to being successful in fashion is to have a concept, which is very defined and original, without losing sight of what goes on around you." With such empowering designs, Ferretti said how her biggest and most constant inspiration is women, "I am still amazed by women, wherever I go, when I see a woman I think about how I would to dress her, that is my muse."
And, as the theme of this year's Vogue Dubai Fashion Experience is based on the young generation, Ferretti is backing the theme full force explaining how she's planning to help the new league of young creatives: "I am collaborating with fashion schools in London and have a training point in Milan, and young trainees come to me for internships, so they can see the full picture of what design is all about."
The designer then ended the interesting talk by saying how much she admires Vogue Italia's Franca Sozzani – her Italian comrade in the fashion industry – saying, "I have to thank Franca as she has been an amazing friend and a teacher to me."