Reebok Classic and Sandro collaborate on new Pump Fury capsule collection
Pump it up...
This season, Reebok has fused the distinct but complementary design attitudes of Sandro to create two limited-edition styles for women, with the new collaboration combining a simple yet bold aesthetic – featuring strong lines, fresh colours and first-class design details.
Debuted in 1994, the InstaPump Fury is one of Reebok's most iconic styles, which features a space-age-looking aesthetic and technologically advanced materials. The silhouette has since gained a cult status and remained a firm favourite within the fashion industry and sneaker heads alike.
The Reebok Classic x Sandro collection draws inspiration and design references from two influential decades – the '70s and the '90s, providing wearers with an old-school yet futuristic feel due to its technical fabrics.
Evelyne Chetrite, founder and creative Director of Sandro said: "I am thrilled to work with Reebok on this exciting collaboration. I believe that it's the perfect mix for our customers: the contrast between street style and femininity. The Sandro motto is to feel comfortable in what you wear but still with a chic and cool attitude. In that way the Fury adds an offbeat detail to the Sandro silhouette. The result is a functional look that is both bold and modern."
Take a look at the new collection below: