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PUMA's limited edition collaboration with Alexander McQueen

PUMA's limited edition collaboration with Alexander McQueen

Fashionable football boots


Image: Puma

Due to its celebration of half a century in business, PUMA has hooked up with Alexander McQueen in a cool sports-orientated project

Celebrating nearly 50 years of "athletic excellence and constant evolution", sports label PUMA has teamed up with Alexander McQueen to produce two reinterpretations of the iconic 'King' style football boot. It's not the first time that the brand has joined forces with a contemporary name to know.

The design marryies tradition and technology, proudly handcrafted from the highest quality materials with keen attention to detail. The video below illuatrates the production process and the essence of the commemorative project, as it follows a group of Italian artisans building a pair of chestnut brown Kings to accompany a set of fish skin boots. 

Each collaborative model will be produced in very limited numbers and given to a select group of friends, family and athletes, and not avaibale for general sale.


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