Nike launches new SNKRS app

Nike launches new SNKRS app

In New York

Nike launches the new SNKRS app for a limited few in New York, to coincide with New York Fashion Week. The lucky first wave of users can snap up a pair of limited edition and special collaboration sneakers, on the go...

On the same day that Kanye's Adidas collection is expected to be revealed and just one week after the German sports brand announced its Confirmed app, comes the news that Nike is hot on its heels with its new SNKRS app. 

Rolled out initially with a limited reach, iOS and Android users will be able to track their most coveted sneakers this season and avoid the aching disappointment of hearing those dreaded words – "sold out." With SNKRS, users will be able to purchase their kicks on the go, with the help of an easy inbuilt tracking system. 

The lucky first wave of limited users will be signed up at the New York Zoom City SNKRS station, before Nike spread the net wider later in the spring, with an iTunes download version.