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Nike presents its new \"Genealogy of Innovation\" advertisement

Nike presents its new "Genealogy of Innovation" advertisement

Celebrating 43 years of legendary footwear


Video: Vimeo

This week, Nike released its latest shoe advertisement, showing why it still remains one of the most iconic sportswear and lifestyle brands in the world…

Tracking its footwear history over the last 43 years, Nike's new ad entitled Genealogy of Innovation looks at seven key monumental eras for the brand from 1971 to 2914.

The ad was directed and produced by Shoreditch-based studio Golden wolf and focuses on Nike's Genesis, Reformation, Golden Years, Enlightenment, Renaissance, Transformation and Revolution, showcasing the most important shoes of each period.

 

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