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Level Shoes highlights the next wave of creatives within the region

Level Shoes highlights the next wave of creatives within the region

Championing talent

Text: Meeran Mekkaoui

Image: Courtesy of Level Shoes

A group of UAE-based young creatives are the faces of Level Shoes’ new campaign…

Leave it to Level Shoes to continuously ‘level up’ their own campaigns. Following from its game-changing ‘Next Level Runway’ campaign, the it destination of luxury footwear and accessories in the region is now championing its very own.

Rounding up a group of UAE-based creatives that are up-and-coming, Level Shoes brilliantly tapped them to front the latest Pre-Fall ’21 styles, now available to shop.

Level Shoes highlights the next wave of creatives within the region (фото 1)
Ahmad in Magnanni
Level Shoes highlights the next wave of creatives within the region (фото 2)
Ali in Gucci

The roster of creatives includes Ali Mrad, a Sharjah-based interior designer and multidisciplinary individual; Faith Semine, the Co-Founder of By We Saved – the curated online thrift store; Reem, the designer behind KRÂN; Mohammed Murad, the film photography enthusiast and Founder of Flick; Ahmad and Noura, the dynamic sibling duo and owners of Villa AUMÈDAN, where the campaign was captured.

A space that has quickly become one of Dubai’s hidden gems, Villa AUMÈDAN combines the arts and culture with a floral boutique-meets-concept store. It also serves as a go-to spot for serious coffee drinkers.

Level Shoes highlights the next wave of creatives within the region (фото 3)
Faith in Naked Wolfe
Level Shoes highlights the next wave of creatives within the region (фото 4)
Noura in Rene Caovilla

Speaking about supporting talent through the new campaign, General Manager Elisa Bruno says: “The youth is our future. At Level Shoes, we encourage self-expression and continue to champion regional artistic talent to spark social change within their own communities. It’s an exciting time to be a creative in the Middle East; during a time of rapid economic growth, with it comes a lot of opportunity for individuals to kickstart their own projects. This new generation is creative, collaborative, and conscious about social responsibility – and as Level Shoes, it is these principles that fuel our growth to go above the ordinary.”

Level Shoes highlights the next wave of creatives within the region (фото 5)
Mohammad in John Geiger
Level Shoes highlights the next wave of creatives within the region (фото 6)
Reem in Piferi

Level Shoes’ Pre-Fall ’21 styles are now available to shop in-store at The Dubai Mall and Levelshoes.com.