Jimmy Choo taps Rosie Huntington-Whiteley, Joan Smalls and Lily Aldridge for new campaign

Midas touch
What do you get when you combine Rosie, Joan and Lily? A powerhouse campaign for Jimmy Choo, that's what...

Jimmy Choo has just released its autumn/winter 2018 advertising campaign and its a beauty. Quite literally, because it stars three of the world’s most photogenic women: Rosie Huntington-Whiteley, Lily Aldridge and Joan Smalls

The supermodel trio front the new campaign, shot by Lachlan Bailey, wearing designs from the brand’s newest range, including a series of gold footwear that’s equal parts eyecatching and elegant. They are also captured in a film by Gordon von Steiner  (which will be released in September), dancing to Best Friend by Sofi Tukker on a girl’s night in. 

Speaking of the casting, Creative Director Sandra Choi, said, “Joan, Lily and Rosie are very different girls but combined they embody the essence of the Jimmy Choo woman; confident, daring with a playful side. The girls are friends in real life which created a great atmosphere on set which is echoed in the film and images, they are beautiful and know how to have fun.”

Discover the campaign below…

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Now, shop the brand’s new Resort 2019 collection before anyone else on Moda Operandi.

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