Our latest shoe obsession – meet Joshua Sanders
The footwear brand that has us seeing hearts (and bows)
We have just stopped swooning long enough to tell you about our newest shoe crush – Joshua Sanders. The self confessed "cosmopolitan sneaker brand" that undertakes 'cool hunting' and constant collaborations to find the best inspiration for the supremely covetable sneaker collections.
The design approach is a totally anti-ego led mix of several small capsule collections, designed between Joshua Sanders and different collaborators who have been hunted down and willingly ensnared for their possession of 'cool.'
Capsule stories include the 'Cities Story' with bespoke patches designed for New York, LA, London, Paris, Tokyo and Hong Kong. There is the classically cheerful 'Smile Story' in collaboration with the world's happiest brand, Smiley. With smiley patches across the luxe and comfy sneakers, and some uplifting lettering detail up the heal that reads 'please smile,' how can you not want these on your feet.
With the bold prediction that "the bow is going to rock this Autumn/Winter 15 season" comes the 'Bow Story' of unspeakably beautiful slip-on sneaks adorned with an oversized unstructured bow across the front. These really got our hearts racing.
Joshua Sanders, came to be in 2012 when he was spotted by Vittorio Cordella, who runs the business side of the shoe brand, while Sanders takes care of the design. The dream team have big plans for the brand. The current collection is available in the Middle East at Sauce, Boutique 1, Saks and Level Shoe District.
With celebrities crushing these cool comfortable kicks including the likes of K-popstar G Dragon, Lilly Allen, Jessie J and Arianna Grande, we predict a full fashion take over in 5, 4, 3...