The Adidas Originals campaign for #Socksnslides

The Adidas Originals campaign for #Socksnslides

Taking style tips from grandpa

Image: adidas

It's strange to see sports slides as the focus of a photoshoot, but photographer Michael Mayern chose Adidas' most recognisable scuffs to bring focus to the #SocksnSlides initiative on social media

Adidas' Adilette Slide slippers were once considered to be a cringe-worthy piece of attire that shouldn't be seen outside of the locker rooms, but now they're being flaunted and celebrated in the fashion world.

Mayern decided to highlight the significance of the classic slip-ons, which have had special editions created by Raf Simons and Jeremy Scott by capturing shots of the blue and white banded originals paired with socks in an editorial style shoot. 

Related articles

Buro 24/7 Selection