Nike's React campaign features a hijab-wearing Lebanese champion
Last year, Nike broke all boundaries by launching the Nike Pro Hijab and now, the revolutionary garment is continuously spotted in the multinational corperation's campaigns, including its latest for the brand's newest release.
To celebrate its new new game-changing Flyknit trainer — called Nike React — a new campaign was shot with a squad of serioulsy impressive female athletes.
Fronting the new campaign is French sprinter Estelle Raffai, British sprinted Dina Asher-Smith, South African middle-distance runner Caster Semenya and German/Lebanese boxing champion Zeina Nassar (who also sported the Nike Pro Hijab in a campaign video with Ibtihaj Muhammad and Zahra Lari).
The leading women highlight the new must-have pair of footwear, which includes innovative technology used to create the ultimate running shoe. The new style focuses on four major components — durability, weightlessness, energy and soft cushioning — and the Nike React features a significant breakthrough in footwear foam for the most comfortable run yet.