Diane Von Furstenberg dominates Dubai

Diane Von Furstenberg dominates Dubai

Four new stores

Text: Chloe Allan

Image: Diane Von Furstenberg

The first of the four Dubai-based Diane Von Furstenberg stores has officially opened with the rest to follow in early 2016...

It's official, Diane Von Furstenberg is expanding with a myriad of boutiques planned for the Middle East. The New York-based label's Dubai presence in particular is growing with four new luxury boutiques on the horizon.

Diane recently expressed her expansion excitement saying: "Ever since I visited Dubai the first time, I was impressed with its international, glamorous energy. DVF and Dubai are the best match and I am excited to grow our presence there."

Diane Von Furstenberg dominates Dubai (фото 1)

The four new boutiques are in partnersip with the Middle Eastern-based Al Tayer group and are set to open their doors in the region's most popular shopping spaces. The first of the four to open was last week at Dubai's Mirdif City Centre. Festival City and City Walk are soon to follow for early 2016 and and Mall of the Emirates in March 2016. 

"We are excited to partner with Al Tayer to open four new boutiques in Dubai,"Paolo Riva, Chief Executive Officer of Diane von Furstenberg. "Expansion in the Middle East is a strategic priority for us. We want to inspire and wardrobe the DVF woman for every moment of her day — no matter where she is in the world."

Diane Von Furstenberg dominates Dubai (фото 2)

The new DVF boutiques represent the brands vibrant and glamorous aesthetic and offer a wide range of ready-to-wear, accessories, handbags, shoes, scarves, small leather goods and sunglasses.

Diane Von Furstenberg dominates Dubai (фото 3)

Diane Von Furstenberg Mirdif City Centre is now open.