First look: Ounass launches exclusive Zimmermann collection
Cult Australian ready-to-wear label Zimmermann have just collaborated with the Middle East's newest ecommerce platform Ounass, to create a limited edition SS17 capsule collection. Photographed in the Arabian desert, the 7-piece collection appears as whimsical as it is inspired by sunsets over sand.
Speaking about their first forray into fashion twenty years ago, Simone and Nicky Zimmermann said: "We were fairly isolated from fashion and music and the 1980's subcultures that were emerging elsewhere. We were bowerbirds — we couldn't find the clothes that others could buy so we made things. We ripped up tutus, we stole dad's shirts, we found old pieces of lace-we tied, we tattered, tangled and frayed." This went on to become the essence of the label.
Discover the aptly titled Stranded SS17 collection here...
Now, browse through the Zimmermann x Ounass collection...
Then, don't miss the Zimmermann SS17 runway show from New York Fashion Week.