First look: Net-a-Porter's Fall/Winter '16 campaign

First five

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Net-a-Porter

Net-a-Porter has launched its first multiple-model campaign shoot, starring five top models and five autumnal trends...

Luxury online retailer Net-a-Porter, has just launched its Fall/Winter '16 ad campaign starring five female models, marking the first time Net-a-Porter has launched a multiple-model ad. The campaign video and images capture models Charlee Fraser, Amilna Estevao, Sofie Hemmet, Pooja Mor and Julia Van Os on the streets of New York's Soho district, dressed in the latest autumnal trends – reworked denim, the new proportion, the print dress, the sporty jacket and the statement knit .

Captured through the lens of New York-based fashion photographer Greg Harris, Net-a-Porter's Fall/Winter '16 campaign parts away from previous seasons in order to put "a real emphasis on fashion," says Global Brand Creative Director, Claudia Plant. "The multiple models and multi-brand styling speaks to our increasingly broad and diverse global customer as well as spotlighting our incredible buy," continued Plant.

Discover Net-a-Porter's Fall/Winter '16 ad campaign images here...

First look: Net-a-Porter's Fall/Winter '16 campaign (фото 1)

The new proportion

The print dress

The sporty jacket

The statement knit

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