Vogue Italia celebrates 50 years with an extensive digital archive exhibition
Launching to the public at the close of Milan fashion Week
27 Piazza Castello is a symbolic address for Vogue Italia, where its publishers were based up until just recently, and now the walls of its rooms throughout the mansion are decorated with a veritable Condé Nast-themed desktop – images of models and celebrities, who, at various times have appeared the pages of the magazine.
Each room over two floors of the ancient palazzo holds a selection of issues, starting from back in 1964, categorised into a variety of topics, 'designer', 'model', 'fashion' and 'trends'. There are even rooms with samples of the issues devoted specifically to mini-skirts, glasses or shoes.
Titled 'The Vogue Archive; Celebrating the 50th Anniversary of Fashion' this exhibit is not just the story of Italian fashion over the past 50 years – it also emphasises the continued work of the title's editor-in-chief, Franca Sozzani. Visitors can witness the evolution of top models from the beginning of their careers, to the ever-changing standards of beauty in the world. A still of a young Kate Moss is seen near Carla Bruni in an Armani campaign from the 90s, and Linda Evangelista for Chanel in her heyday.
Franca Sozzani's position at Vogue Italia has transformed the publication into an innovative, daring, even scandalous at times magazine, and so we wouldn't expect anything less for the archive to be side stepping the 2D approach and be alive and full of multimedia.
Files have been digitized and presented on interactive panels, each of which actually works as a poster. This allows visitors to make their own interpretation of the history on show by selecting a specific filter; by year and issue, a specific fashion shoot or designer.
Franca Sozzani's position at Vogue Italia has transformed the publication into an innovative, daring, even scandalous at times magazine
The exhibition presents every issue made of Vogue Italia, including its ground breaking Black Issue (2008) – the first in the history of glossy press release dedicated entirely to black models; Curvy (2011) – a loud protest against the domination of super-skinny models; Makeover Madness (2005) – pages and pages of celebrities addicted to plastic surgery. It even includes Sozzani's first ever issue, New Style (1988), promoting the disarming simple beauty of Robin McIntosh shot by Steven Meisel.
There is of course an e-version of the exhibit available to view online at www.voguearchive.it, while the physical show at Piazza Castello will be open until October 5 – however only by appointment and accompanied by a guide.