Versace values: Karlie Kloss and Gigi Hadid in new campaign

Versace values: Karlie Kloss and Gigi Hadid in new campaign

A series of tableaux

Text: Shannon Wylie

Image: Versace

Donatella Versace is putting family first in a new campaign for the Italian fashion brand. Buro 24/7 Middle East has the first look...

Versace has seen a return to values with a Fall/Winter '16 campaign that promises to put families first, fashionably. Created by famed photographer Bruce Weber, the photographs see Gigi Hadid with a faux family on the streets of Chicago, while Karlie Kloss is seen as the epitome of the working woman, also complete with a husband and children in tow.

Speaking about the collaboration, Dontella Versace said, it's a "series of tableaux, some real-life and some fantastical. The combination perfectly illustrates the relevance and wearability of modern Versace for all parts of one's life, from the ultra-glamourous to the everyday."

"Bruce Weber is the true master of our times," she continued. His photography is deeply personal and rich, a reflection of the world as he sees it. It has been my pleasure to enter once again into that world for this Versace campaign. With this new campaign, Bruce gave me my history back." 

Discover the campaign with Buro 24/7 Middle East now...




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