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Top ten: Spring/Summer 14 fashion campaigns

Top ten: Spring/Summer 14 fashion campaigns

The faces and photographers making an impact


Join Buro 24/7 in a review of ten of the best fashion campaigns released for the season…

Spring/Summer is full of varied inspiration points for fashion designers, from pop stars to classic painters, and world famous model faces to lesser known stars and family affairs. Buro 24/7 charts the key campaigns from the season.

 

Christian Louboutin

Using the works of famous artists like Pieter Brueghel, Cézanne, Van Gogh and Monet, shoe designer Christian Louboutin – with the help of photographer and artist Peter Lipmann – plays on famous floral imagery from renowned artists; and it's no wonder that the illustrious designer's spring collection is simply called 'Flowers'.

Top ten fashion campaigns of SS14

Christian Louboutin SS14

 

Alexander McQueen

Step over to the dark side and into the suspense of photographer Steven Klein's work for Alexander McQueen's SS14 campaign. Klein takes inspiration from the cult thriller of the 60s film, Peeping Tom. Kate Moss stars for the brand in this capacity for the first time, and an Alexander McQueen spokesman said that the main theme for the creative team became 'voyeurism'.

Top ten fashion campaigns of SS14

Kate Moss for Alexander McQueen SS14


Miu Miu

One of our favourite campaigns for the season came from Miu Miu, shot by Inez and Vinoodh. It stars the most promising young female actresses of our generation, and kudos to the label for picking up on Lupita Nyong'o wearing a daring crystal bustier, alongside Hollywood friends Bella Heathcote, Elizabeth Olsen and Elle Fanning.

Top ten fashion campaigns of SS14

Elle Fanning for Miu Miu SS14

 

Balmain

"Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world." Said Olivier Rousteing of his decision to put the singer in front of the camera. The campaign was shot by the infamous Inez & Vinoodh – with Rousteing – in New York.

Top ten fashion campaigns of SS14

Rihanna for Balmain SS14


Proenza Schouler

Lensed by David Sims, Schouler creative directors Jack McCollough and Lazaro Hernandez were inspired by furniture and kitchen surfaces for the images that sell their latest collection, opting to take the 'home' theme one step further by shooting the campaign in their native Massachusetts. Models Charlotte Lindvig and Harleth Kuusik star, although their faces are mostly covered by windswept hair.  

Top ten fashion campaigns of SS14

Proenza Schouler SS14

 

Jil Sander

Edie Campbell returns to Jil Sander for Spring/Summer 1, after starring in the label's black and white campaign last season. David Sims, once again, has switched things up, presenting a campaign this year that is full of colour, complete with a 'polaroid' box for focus. The campaign was styled by Joe McKenna.

Top ten fashion campaigns of SS14

Jil Sander SS14

 

Tom Ford
Crowdsurfing cool is clearly the way forward at Tom Ford menswear, with bold colours and straight talking cuts, the designer presents new faces in the ads, photographed by the man himself. Breakthrough male models Conrad Bromfield and Carlos Peters were also cast by Tom Ford personally to star in his in the courageous campaign, confirming that a season of colour is ahead.

Top ten fashion campaigns of SS14

Tom Ford SS14

 

Dolce & Gabbana
Shot by Domenico Dolce, the label's SS14 ad campaign stars models Eva Herzigova, Catherine McNeil, Bianca Balti and Marine Deeleuw alongside Adam Senn, Evandro Soldati, Noah Mills and Tony Ward. Focusing on the Italian label's signature coin and flower prints, the outfits are exactly what the summer season calls for and promote a pretty cool Sicilian family party while they're at it.

Top ten fashion campaigns of SS14

Dolce & Gabbana SS14

 

Celine
The shoot by Juergen Teller contrasts minimalism and movement, and designer Phoebe Philo seems to be saying that we can have it either way. There's busy, colourful images which stars Julia Nobis – a departure from the usual theme for the label, and then as a palette-cleansing alternative we have Daria Werbowy in simple architectural looks just staring at the camera, like we are used to seeing from Celine... 

Top ten fashion campaigns of SS14

Marc Jacobs
After a year of championing the designer on the red carpet (notably at the Met Gala) Miley Cyrus is now the face of Marc Jacobs' spring fashion campaign, taken by David Sims. The collaboration isn't so surprising in that Cyrus, when she did opt for gowns last year, often went with Jacobs creations, and she has spoken before about her affinity for the designer: "I work a lot with Marc Jacobs," she said last October, "He kind of brought me into fashion when I was 16, that was when I started being around him and just learning from him. He let me inspire some of his pieces and now I feel like it's just about having the right people around you."

Top ten fashion campaigns of SS14

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